Omdia: Global smartphone shipments grew by 4% in Q4 25, Apple reigns supreme

Global smartphone shipments recorded 4% growth in Q4, 2025, as the market was able to absorb rising component costs. According to preliminary data shared by Omdia, Apple was the runaway leader in terms of shipments and reached a record 25% market share. That means 1 in every 4 phones shipped in the last three months of 2025 was an iPhone. That’s not particularly surprising as demand for the iPhone 17 series has remained strong since its launch in September. The holiday period also saw continued traction from older iPhone models like the 16 series, but it was the base iPhone 17 that...

from GSMArena