Facebook changes company name, is now called 'Meta'

Know the Tech.
October 29, 2021

Facebook is now "Meta"

What you need to know

  • Facebook announced a significant company shift during its Connect conference.
  • The company will now be known as Meta.
  • The change highlights Meta's focus on the metaverse and connecting users.

Facebook has a new name. Not the app, but the company. At the annual Connect conference on Thursday, CEO Mark Zuckerberg announced that the company's new name is "Meta."

The name is meant to evoke the new focus on building the metaverse, what Meta envisions as the natural evolution of the internet where users interact using all sorts of devices from AR to VR and even the best Android phones.

It's also meant to separate the company from the social media app, and better envoke the various platforms and projects Meta is involved with beyond Facebook.

The name change follows a somewhat similar move made by Google in 2015 when it restructured and established Alphabet as its own parent company in an effort to make the company's businesses "cleaner and more accountable." However, Meta isn't announcing any major changes to its business with the rebranding.

Meanwhile, Meta continues to face a myriad of antitrust battles that a simple name change won't fix. However, it may make it easier to separate the company from the Facebook app. Recent troubles have targeted Meta's other app, Instagram, and the harmful effects it has on teens.

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